80 Years of Schneider Electric in Mexico

(Company Anniversary Branding Campaign)

Context

Since its arrival in Mexico in the 1940s, Schneider Electric has supported the country's energy and industrial transformation. The company has driven the modernization of key sectors—from electrification and digitalization to sustainability—contributing to economic and technological development in various regions. Celebrating 80 years in Mexico not only marked a history of innovation, but also the company's tangible impact on communities, industries, and the construction of a more efficient and sustainable future.

The 80 Años campaign sought to reflect the role that Schneider Electric has played in Mexico over these eight decades. With that vision, the central graphic concept was conceived as an "80" constructed from fragments representing history, territories, and areas of impact.

“Footprint of Schneider Electric in Mexico” (Video Editing & Motion Graphics)

Role & Participation

As a full-time graphic designer within the Schneider Electric marketing team for the Mexico and Central America region, I participated in the campaign's creative process, from conceptual exploration to visual definition. My contributions included:

Collaborating in brainstorming sessions with Strategic Marketing and the Integrated Marketing team (content, social media, paid media, design, web) to define the campaign’s core concept.
Developing the Key Visual that became the central identity of the 80th anniversary celebration.
Translating abstract concepts into culturally inspired visual patterns.
Ensuring the visual system aligned with Schneider Electric’s brand aesthetics while incorporating references to regions where the company operates in Mexico.
Delivering a modular, scalable design adaptable to multiple formats (digital, print, events, internal comms).
Providing art direction, making sure that campaign materials —produced both internally and by external agencies— stayed consistent with the defined visual identity.

Graphic Concept

Visual Development / Creative Process

Result of a brainstorming session associating Schneider Electric core/key concepts with typical cultural elements from different Mexican regions.

Early rough sketches.

Digital exploration.