El Taller de Santa (Regalos para tu PyME) — Schneider Electric Holiday Campaign 2024

(Cross-BU festive campaign for SMEs)

Context

In December 2024, Schneider Electric launched a small, festive initiative designed to highlight how its solutions can support small and medium-sized businesses (SMEs) during one of the most demanding seasons of the year. The creative twist imagined Santa Claus running his workshop with the help of Schneider technologies, ensuring gifts reached everyone efficiently and on time. The concept also invited SME owners to “gift” their businesses with sustainability, efficiency, automation, and digitalization through Schneider’s portfolio — while Schneider’s services were portrayed as Santa’s tireless elves, always working behind the scenes to keep everything running.

The idea of connecting Schneider solutions with Santa Claus’ operations had been briefly explored in a 2023 holiday asset —a carousel that portrayed Santa’s factory. In 2024, I revisited and expanded this storyline, shifting the focus to Santa’s workshop to make it more relatable to SMEs. This evolution allowed the project to grow from a single asset into a holistic, cross-BU campaign with tailored messages for different business units.

Role & Participation

I led this project end-to-end, taking initiative to create a campaign that was not originally in my scope but aligned with my growth objectives. My responsibilities included:

• Developing the creative concept and key message of the campaign.
• Researching the SMEs (PyME) target audience to adapt messaging by Business Unit.
• Designing the visual identity of the campaign, from static posts to animations.
• Writing and structuring the content calendar (copy, hashtags, CTA, URLs, umbrella campaign alignment).
• Executing the assets for multiple channels: social media (7 posts: static, carousel, GIFs, video), email marketing, blog, and radio.
• Providing art direction to ensure consistency across touchpoints.

Concept Development

The campaign was designed as a cross-BU initiative, highlighting solutions from Industrial Automation, Digital Energy, Secure Power, and Services, each translated into festive, SME (PyME)-friendly scenarios:

• Industrial Automation: “Automatiza tu productividad” — Protecting Santa’s production line with automation.
• Digital Energy: “Iluminando la eficiencia” — Helping SMEs save on energy during peak season.